In the UK this weekend it was a bank holiday, and my partner's birthday, so we set off to a local(ish) amusement park, called Alton Towers.

There is a rather handy map that you are given when you buy your tickets, and you are ushered through the front gates to be surrounded by souvenir shops and restaurants. After walking through a few areas of trinket sellers and the usual teddy merchants I began to notice how everyone was being 'funnelled' into handy areas of commerce. It is very subtly done, but to get to any of the themed areas of the park you have to pass several eating establishments, and child friendly games, where you can win stuffed animals that will never fit in your car.

Combine that with the idea that any ride you go on is surrounded by similarly themed merchandising opportunities, and once you have managed to damage all your internal organs from being shaken around 360 degrees, the exit to each ride is through a shop. You actually have to exit the queue to leave the ride by going through a shop.

This has to be one of the best most direct examples of meticulously plotting of the customer journey that I have ever seen. In most wire framing and spec analysis meeting it is always a consideration how an end-user is going to travel through your site. Usually you give them easy access to a variety of options so that they find using your applications hassle free, and painless. Rarely ever do you so carefully craft a path through your application as I witnessed in Alton Towers.

It was certainly an interesting comparison between the real-world customer journey, and the online equivalent. I know I'll certainly be taking a lesson or two from their example next time I am wire framing up a site layout.

On a recent bank holiday weekend I had the luck to pick this hotel as part of a last minute (.com) break. I can say that it was one of the nicest hotels that I've ever stayed in, spacious rooms, great scenery, and the menu was fantastic.

They make a point of mentioning the restaurant quite a lot on their site, and it's definitely worth it. My partner and I had probably one of the best cooked traditional English style meals we have had. It's not cheap, nor what you would say expensive, but the quality is great!

So go here, and eat things.

A work colleague sent me a link to this site today:

It is a great little flash game where you make a character, and fight them in an arena. It is all statistics based rather than 'action', but you soon get attached to the little chaps.

Give it a try, fight me in the Arena!